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定扭氣動工具行業蓬勃發展
人氣:322 評論:0 日期:2017/1/11 16:39:43 標簽:全部
隨著全(quan)球經(jing)濟一體化進程的(de)加(jia)快,中(zhong)國定(ding)(ding)扭(niu)氣(qi)動(dong)工(gong)(gong)(gong)具(ju)加(jia)工(gong)(gong)(gong)工(gong)(gong)(gong)業(ye)逐步成(cheng)(cheng)為(wei)世界定(ding)(ding)扭(niu)氣(qi)動(dong)工(gong)(gong)(gong)具(ju)產(chan)業(ye)的(de)主(zhu)力(li)軍。無論在(zai)全(quan)球工(gong)(gong)(gong)具(ju)市場(chang),還是(shi)在(zai)中(zhong)國工(gong)(gong)(gong)具(ju)市場(chang),定(ding)(ding)扭(niu)氣(qi)動(dong)工(gong)(gong)(gong)具(ju)的(de)應(ying)用之廣、需(xu)求(qiu)量之大(da)超乎想象。一些發達國家對(dui)定(ding)(ding)扭(niu)氣(qi)動(dong)工(gong)(gong)(gong)具(ju)的(de)需(xu)求(qiu)每年以百分之十幾的(de)速度遞增。定(ding)(ding)扭(niu)氣(qi)動(dong)工(gong)(gong)(gong)具(ju)是(shi)勞動(dong)密集(ji)型(xing)產(chan)業(ye),作(zuo)為(wei)五(wu)金(jin)(jin)之鄉的(de)永(yong)康,更(geng)是(shi)憑借低(di)成(cheng)(cheng)本的(de)傳統競爭(zheng)優(you)勢,一度成(cheng)(cheng)為(wei)定(ding)(ding)扭(niu)氣(qi)動(dong)工(gong)(gong)(gong)具(ju)的(de)集(ji)聚之地。產(chan)品不僅暢(chang)銷國內各大(da)城市,憑借在(zai)中(zhong)國科(ke)技五(wu)金(jin)(jin)城連(lian)續舉辦了14屆中(zhong)國五(wu)金(jin)(jin)博覽會的(de)東風,更(geng)是(shi)遠銷到了歐美、非洲、中(zhong)東等(deng)地。近幾年,受勞動(dong)力(li)成(cheng)(cheng)本上升、原材(cai)料上漲、金(jin)(jin)融危機等(deng)一系列不利經(jing)濟因素影(ying)響(xiang),五(wu)金(jin)(jin)城眾多定(ding)(ding)扭(niu)氣(qi)動(dong)工(gong)(gong)(gong)具(ju)生(sheng)產(chan)商、銷售(shou)(shou)商加(jia)大(da)了自主(zhu)品牌(pai)研(yan)發、銷售(shou)(shou)力(li)度。
前年(nian),定(ding)扭(niu)氣(qi)(qi)動(dong)(dong)工具(ju)出口退說率(lv)有所降低(di)、人民幣快速(su)升值,進(jin)一(yi)步拉低(di)了(le)定(ding)扭(niu)氣(qi)(qi)動(dong)(dong)工具(ju)利潤率(lv)。其(qi)次,定(ding)扭(niu)氣(qi)(qi)動(dong)(dong)工具(ju)的生(sheng)產主要受鋼材等(deng)原材料價(jia)格影(ying)響。鋼材市場(chang)的不(bu)(bu)(bu)穩定(ding)也導致(zhi)杜派氣(qi)(qi)動(dong)(dong)工具(ju)銷(xiao)售風險大(da)大(da)增加。定(ding)扭(niu)氣(qi)(qi)動(dong)(dong)工具(ju)屬微利產品,而且(qie)市場(chang)競爭(zheng)激(ji)(ji)烈,統一(yi)提(ti)(ti)價(jia)是(shi)不(bu)(bu)(bu)可(ke)(ke)能的。有銷(xiao)售商(shang)坦言,個(ge)別提(ti)(ti)價(jia)無疑是(shi)等(deng)于(yu)把老客(ke)戶拱手相讓。隨(sui)著定(ding)扭(niu)氣(qi)(qi)動(dong)(dong)工具(ju)市場(chang)競爭(zheng)逐(zhu)漸激(ji)(ji)烈化(hua),如何保(bao)持(chi)五金城定(ding)扭(niu)氣(qi)(qi)動(dong)(dong)工具(ju)可(ke)(ke)持(chi)續發展態(tai)勢,成為(wei)眾多銷(xiao)售商(shang)不(bu)(bu)(bu)得不(bu)(bu)(bu)面對的主要問題(ti)。
在五金(jin)城經營多(duo)(duo)(duo)(duo)年定扭氣動(dong)(dong)工(gong)具的(de)(de)(de)銷售商陳(chen)某表示,樹立品(pin)(pin)牌影響力是(shi)(shi)五金(jin)城定扭氣動(dong)(dong)工(gong)具持(chi)續發展的(de)(de)(de)最佳選(xuan)擇。品(pin)(pin)牌建立,質(zhi)量(liang)先行。無(wu)論(lun)是(shi)(shi)多(duo)(duo)(duo)(duo)么(me)精彩的(de)(de)(de)推廣策略,都是(shi)(shi)建立在產(chan)品(pin)(pin)質(zhi)量(liang)基礎之(zhi)上的(de)(de)(de)。只有生(sheng)產(chan)商保證產(chan)品(pin)(pin)的(de)(de)(de)質(zhi)量(liang)穩定,才能贏得客戶的(de)(de)(de)信(xin)賴(lai)。若想在市場上占有一席之(zhi)地(di),提高(gao)質(zhi)量(liang)是(shi)(shi)關鍵。“像(xiang)這把鉗子(zi),雖(sui)然比普通的(de)(de)(de)鉗子(zi)要貴出十幾塊(kuai),不過它的(de)(de)(de)質(zhi)量(liang)比普通鉗子(zi)要好(hao)很(hen)多(duo)(duo)(duo)(duo),實(shi)行三包的(de)(de)(de)售后服務(wu)也周全,消費者在選(xuan)購時,多(duo)(duo)(duo)(duo)數會選(xuan)擇這種(zhong)有牌子(zi),質(zhi)量(liang)好(hao)的(de)(de)(de)產(chan)品(pin)(pin)。”
相關人士分(fen)析,一(yi)個行(xing)業在(zai)(zai)(zai)走(zou)過(guo)了初(chu)始期、發(fa)展期到成(cheng)熟期后,往往就(jiu)進入了精細化發(fa)展階段。定(ding)扭氣動工具(ju)在(zai)(zai)(zai)五(wu)金(jin)城(cheng)中屬(shu)于比較成(cheng)熟的(de)行(xing)業,在(zai)(zai)(zai)這樣(yang)的(de)環境里求發(fa)展,經營戶(hu)就(jiu)要向細分(fen)市(shi)場尋求出(chu)路(lu)。定(ding)扭氣動工具(ju)屬(shu)于勞動密集(ji)型行(xing)業,一(yi)直以(yi)來因我國在(zai)(zai)(zai)原材料價格和勞動力成(cheng)本低等方面的(de)優勢,定(ding)扭氣動工具(ju)在(zai)(zai)(zai)國際市(shi)場上占有較大份額,作為五(wu)金(jin)之鄉的(de)永康,市(shi)場競爭(zheng)也非常(chang)激(ji)烈。
一五金經(jing)營戶(hu)(hu)向(xiang)(xiang)記者透露道;“作為一個已經(jing)比較成熟(shu)的(de)(de)行(xing)業(ye),客(ke)戶(hu)(hu)一般都(dou)有(you)固定的(de)(de)供應商,要想(xiang)發(fa)展(zhan)新(xin)的(de)(de)客(ke)戶(hu)(hu)不(bu)容(rong)易。”在(zai)外貿(mao)出口方面(mian)(mian),定扭(niu)氣(qi)(qi)(qi)動(dong)(dong)(dong)工(gong)(gong)(gong)(gong)(gong)具(ju)(ju)(ju)情況同樣(yang)不(bu)容(rong)樂(le)觀,“近年(nian)來(lai),面(mian)(mian)臨原材料(liao)漲(zhang)價、退稅政策變動(dong)(dong)(dong)以及匯率上升等不(bu)利因素的(de)(de)影(ying)響(xiang),定扭(niu)氣(qi)(qi)(qi)動(dong)(dong)(dong)工(gong)(gong)(gong)(gong)(gong)具(ju)(ju)(ju)正逐(zhu)漸失(shi)去原來(lai)的(de)(de)成本優勢,客(ke)戶(hu)(hu)流失(shi)嚴重。”記者走訪中,發(fa)現在(zai)引(yin)進(jin)知(zhi)名品牌的(de)(de)基礎上,許多經(jing)營戶(hu)(hu)也開(kai)始紛紛向(xiang)(xiang)細(xi)(xi)分(fen)化(hua)(hua)市場發(fa)展(zhan),杜(du)派氣(qi)(qi)(qi)動(dong)(dong)(dong)工(gong)(gong)(gong)(gong)(gong)具(ju)(ju)(ju)銷售(shou)細(xi)(xi)分(fen)化(hua)(hua)趨勢日益明顯。從(cong)大的(de)(de)方面(mian)(mian)講,氣(qi)(qi)(qi)動(dong)(dong)(dong)工(gong)(gong)(gong)(gong)(gong)具(ju)(ju)(ju)分(fen)為手動(dong)(dong)(dong)工(gong)(gong)(gong)(gong)(gong)具(ju)(ju)(ju)、氣(qi)(qi)(qi)動(dong)(dong)(dong)工(gong)(gong)(gong)(gong)(gong)具(ju)(ju)(ju)、組合(he)(he)工(gong)(gong)(gong)(gong)(gong)具(ju)(ju)(ju)、汽保工(gong)(gong)(gong)(gong)(gong)具(ju)(ju)(ju)、匠作工(gong)(gong)(gong)(gong)(gong)具(ju)(ju)(ju)等。手動(dong)(dong)(dong)工(gong)(gong)(gong)(gong)(gong)具(ju)(ju)(ju)中又(you)分(fen)扳手、鉗子、螺(luo)絲刀等等。氣(qi)(qi)(qi)動(dong)(dong)(dong)工(gong)(gong)(gong)(gong)(gong)具(ju)(ju)(ju)也分(fen)裝(zhuang)配類(lei)、剪切類(lei)等。把定扭(niu)氣(qi)(qi)(qi)動(dong)(dong)(dong)工(gong)(gong)(gong)(gong)(gong)具(ju)(ju)(ju)細(xi)(xi)分(fen)化(hua)(hua)目的(de)(de)是讓其市場更有(you)針對性。在(zai)種(zhong)類(lei)繁多的(de)(de)定扭(niu)氣(qi)(qi)(qi)動(dong)(dong)(dong)工(gong)(gong)(gong)(gong)(gong)具(ju)(ju)(ju)中,高檔精致(zhi)的(de)(de)組合(he)(he)工(gong)(gong)(gong)(gong)(gong)具(ju)(ju)(ju)和(he)汽車隨車工(gong)(gong)(gong)(gong)(gong)具(ju)(ju)(ju)正逐(zhu)漸成為人們的(de)(de)新(xin)寵。
經(jing)過十幾(ji)年(nian)的(de)(de)發(fa)展(zhan),目(mu)前(qian)五金城經(jing)營的(de)(de)定(ding)(ding)扭氣動(dong)(dong)(dong)工(gong)具產(chan)(chan)品(pin)(pin)(pin)已逐步(bu)形(xing)成系(xi)列化、標準化、品(pin)(pin)(pin)牌(pai)(pai)化,不僅品(pin)(pin)(pin)種(zhong)規格齊全(quan),產(chan)(chan)品(pin)(pin)(pin)質量穩定(ding)(ding),而且引進的(de)(de)部分名優(you)產(chan)(chan)品(pin)(pin)(pin)在(zai)國(guo)際市(shi)(shi)場(chang)上也(ye)有(you)一定(ding)(ding)的(de)(de)競爭力。眾多銷售商也(ye)表示,五金城的(de)(de)定(ding)(ding)扭氣動(dong)(dong)(dong)工(gong)具立穩于國(guo)際市(shi)(shi)場(chang)還有(you)好(hao)一段路要走。作為經(jing)銷商,要在(zai)立足原有(you)市(shi)(shi)場(chang)優(you)勢,鞏固傳(chuan)統定(ding)(ding)扭氣動(dong)(dong)(dong)工(gong)具的(de)(de)基(ji)礎(chu)上,加(jia)速(su)研發(fa)新產(chan)(chan)品(pin)(pin)(pin),改進落后工(gong)藝(yi),提高產(chan)(chan)品(pin)(pin)(pin)的(de)(de)科學技術含量水平,增加(jia)附(fu)加(jia)值;立足本(ben)土文化背景,建立屬于自己的(de)(de)品(pin)(pin)(pin)牌(pai)(pai),構(gou)建行之有(you)效的(de)(de)信(xin)息(xi)通道(dao)和(he)快(kuai)速(su)反應的(de)(de)決策機制,建立良好(hao)的(de)(de)信(xin)譽(yu),為用戶提供優(you)質的(de)(de)產(chan)(chan)品(pin)(pin)(pin)和(he)完(wan)善(shan)的(de)(de)服務,相(xiang)信(xin)定(ding)(ding)扭氣動(dong)(dong)(dong)工(gong)具的(de)(de)明(ming)天會更(geng)美好(hao)。
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